How to Find Your Keywords For Search Engine Optimization

How to Find Your Keywords For SEO

1 Identify Your Target Audience: Before you can begin to identify your keywords, you need to know who your target audience is. Think about who you want to attract and what words they might use to find your website or content.

.2 Research Your Competition: Take a look at your competitors and see what keywords they’re targeting. Using a keyword tool such as SEMrush, Ahrefs, or Moz, you can identify which keywords they’re using to attract their target audience.

.3 Analyze Your Content: What is the focus of your content? Are there any words or phrases that stand out that could be used as keywords? Take a look at the topics you cover and analyze the words you use to discuss those topics.

.4 Create a List of Keywords: Once you have identified potential keywords, create a list of the ones that best describe your content and target audience. Make sure to include long-tail keywords as well as short-tail keywords.

.5 Use Keyword Research Tools: Utilize keyword research tools such as Google Keyword Planner and Ubersuggest to find popular keywords related to your topic and target audience.

.6 Monitor Your Progress: Track your progress by monitoring

What are keywords?

Keywords are words or phrases that describe the content of a webpage, document, or other digital resource. They are used to help search engines and users locate relevant content, and are typically included in titles, headings, and metadata.

Keywords describe what the pages in your site are about. A couple of the keywords we are using to describe this page are SEO copywriting and search engine optimization copywriting.

Finding keywords for your site can be a long, laborious but pretty straightforward process depending on what your site offers. A site selling simple building bricks for example may have fewer keywords than a site selling a huge range of perfumes.

Keywords are what your visitors will type into the search engines to find information, a service or a place to buy a product from. If your site is one of the first they see, there's a higher chance they will visit it. 

Before you can begin your SEO copywriting you need some decent keywords.

1. Algorithm: A set of step-by-step instructions for accomplishing a task or solving a problem.

2. Artificial Intelligence: The ability of a computer or machine to imitate intelligent human behavior.

3. Big Data: A large collection of data sets so large and complex that it becomes difficult to process using traditional data processing applications.

4. Cloud Computing: A type of computing that relies on sharing computing resources rather than having localized servers or personal devices to handle applications.

5. Internet of Things: The network of physical objects that are embedded with electronics, software, sensors, and connectivity to enable them to collect and exchange data

5 Tips for Finding Keywords

1. Look at your site

Think about what it is your site offers or sells. Using the brick example again - does your company manufacture bricks? Do you sell them to building firms? What type of bricks do you sell? Do you send out samples of bricks? This information can form the basis of your keyword list.

2. See what everyone else is up to

Pay your competitors a visit and check out their pages. Which words are they mentioning a little too much? Which words do they have in bold or italics? What services do they offer? You may just get a few more ideas to add to your list.

3. Ask people

Presumably you've thought about your website for pretty much every spare moment since you decided to set it up, so you may be a little too close to the subject to spot all the potential keywords. Ask your family, friends and colleagues to think about what your site is about and they may come up with some juicy keywords you'd not thought of.

4. Spellings, hyphens and plurals

When we compiled the keywords for http://www.pureinkcreative.com we had the added complication of the main words which describe what we do (copywriting, proofreading and copyediting) being able to be spelled in a variety of ways. Copy writing, copy-writing and copywriting where all valid keywords and all of them were being searched for. However, many search engines recognize a hyphen as a space so that cut it down to 'copywriting' and 'copy writing' and a lot less people were looking for 'copy writing' so we scrapped that keyword and went with 'copywriting'. How's that sentence for keyword density?

Spelling and plurals are also important. At the time of writing, web content writer received 11 searches a day but web content writers received 25 searches a day. Search engines will look for the singular of any plural word which is spelled the same, so sticking to web content writers ensures both terms are covered.

UK and American spelling should also be considered. On this site search engine optimization is always spelled with a 'z' instead of an 's' as the American spelling had many more searches than the English version.

5. Keyword tools

There are plenty of useful keyword tools to help you create your keyword list - two of the most popular ones are Yahoo! Search Marketing and Word tracker. These easy to use tools will let you know how many people are typing your keywords into the search engines and which search engines they're using. MSN also has a useful keyword tool which contains a Seasonal Keyword Forecaster to let you know what terms are popular at different times of year. You can also create a list of keywords using Google's help. Between them, you're bound to come up with a good, competitive list of keywords to optimize yourpages.